What is it all about?
AdMob uses the Google Mobile Ads SDK. The Google Mobile Ads SDK helps app developers gain insights about their users, drive more in-app purchases, and maximize ad revenue. In order to do so, the default integration of the Mobile Ads SDK collects information such as device information, publisher-provided location information, and general in-app purchase information (such as, item purchase price and currency).
* Analytics for apps: Analyze your app’s performance from within AdMob with Google Analytics. Discover where people are downloading your app, and the features they use the most in real time. * Flow visualization reports: In Analytics, see how people are navigating through your app with graphical flow reports. View the path they take to making a purchase, and the point where they exit the app, plus much more. * Maximize earnings: Earn more with our industry-leading ad service, which includes free mediation to automatically improve your earnings, and access to all of Google’s advertiser demand from AdMob, AdWords and the DoubleClick Ad Exchange. * Get paid fast: Get paid in local currencies quickly and reliably, with no wire fees charged by AdMob. * Easy and free: The SDK can be installed quickly, and there are no standard fees for using the platform. * Sell more in-app purchases: Earn more revenue by intelligently promoting your in-app purchases to the users most likely to buy them. * Promote your apps for free: Cross-sell your other apps (or your friend’s apps) to your existing users, using free AdMob house ads.