* Analytics for apps: Analyze your app’s performance from within AdMob with Google Analytics. Discover where people are downloading your app, and the features they use the most in real time. * Flow visualization reports: In Analytics, see how people are navigating through your app with graphical flow reports. View the path they take to making a purchase, and the point where they exit the app, plus much more. * Maximize earnings: Earn more with our industry-leading ad service, which includes free mediation to automatically improve your earnings, and access to all of Google’s advertiser demand from AdMob, AdWords and the DoubleClick Ad Exchange. * Get paid fast: Get paid in local currencies quickly and reliably, with no wire fees charged by AdMob. * Easy and free: The SDK can be installed quickly, and there are no standard fees for using the platform. * Sell more in-app purchases: Earn more revenue by intelligently promoting your in-app purchases to the users most likely to buy them. * Promote your apps for free: Cross-sell your other apps (or your friend’s apps) to your existing users, using free AdMob house ads.

* Use all major ad formats to optimize your revenue. * Add any or all of the major ad formats - video, native, interstitial, and banner - to your app. Choose the mix that works best for your users to create an ideal experience - and optimize your revenues in the process. * Receive dedicated support and easy integration to reach your goals faster. * Add the AppLovin SDK to your app in minutes. Our lightweight SDK is a fast way to start offering your users the best ad experience available. Our team is available 24/7, for end-to-end support whenever you need us.