* The comScore Application Tag is designed to accurately capture and report on usage measurements for applications on connected and mobile devices. The Application Tag is available for popular platforms as a Software Development Kit ('SDK'). The SDK contains a software library that is written in the platform's native programming language as well as implementation instructions. * It is designed to never influence the experience of the user * It is designed to be as fast and compact as possible * It is designed to not influence behavior of the application * It is downwards compatible * It can run on the lowest possible environment, gracefully degrading functionality

* Get to know your app users * Understand why users stay and leave you app * Compare the success of your apps with others * Get insights about your uninstalled users