* Does not require code to configure and start experiments * Allows you to modify properties of existing elements in between app releases (e.g. text, color, etc.) * Start experiments and immediately push changes to your live app without requiring App Store review * Requires Live Variables to already have been identified prior to App Store submission * Optimizely allows you to change variable values in between releases * Requires new code/features to be tested have already been submitted to App Store and approved * Can perform phased roll-outs of new features for targeted group or percentage of your users directly from Optimizely * Optimizely acts as the switch enabling you to intelligently activate your features/code and analyze the impact the new changes have made

* The Easiest Setup - With only one line of code needed to get started, you and your team can have your first A/B test built and ready today within minutes of getting started. * Visual A/B Testing - Taplytics launched the world's first visual A/B testing platform for native mobile apps and we haven't stopped innovating since. * Code-Based A/B Testing - When you want to create complex feature or logic based A/B tests you need a platform that will work for your developers not frustrate them. Taplytics' code-based experiments make life easy for your developers every step of the way. * Feature Flagging - Our A/B testing also lets you create feature flags for different functional elements of your product. This means instant, live control from a web interface while your app is in the wild. * Instant Edits - With Taplytics you can quickly and easily modify parts of your app while it's live. Fix issues immediately instead of stressing about re-submission. * Detailed Reporting - We also provide best-in-class reporting, because an A/B testing tool is only as good as the data it gives you. With our powerful and intuitive reporting tools, you'll be picking winning variations with ease.