* SCALABILITY - Hypertable was designed for the express purpose of solving the scalability problem, a problem that is not handled well by a traditional RDBMS. Hypertable is based on a design developed by Google to meet their scalability requirements and solves the scale problem better than any of the other NoSQL solutions out there. * GOOD FIT FOR WIDE RANGE OF APPLICATIONS - Hypertable keeps data physically sorted by a primary key, it is well-suited to a broad set of applications. * COST SAVINGS - Hypertable has been designed and implemented for maximum efficiency and optimum performance. By choosing to do the implementation in a compiled language that does not incur the performance and stability costs of garbage collection and runtime interpretation, Hypertable can deliver equivalent database capacity on a fraction of the hardware. * PERFORMANCE - The other benefit of Hypertable's highly efficient design and implementation is that it delivers all the advantages you get from better performance. For live applications, Hypertable can help deliver a much more responsive user experience by reducing overall request latency. For offline applications, higher throughput is achieved which means more work can be accomplished in a given amount of time. * CLEAN SEMANTICS - Hypertable is a consistent database. Many of the scalable NoSQL database offerings are designed around the concept of eventual consistency which makes those databases more difficult to reason about. When an application writes data into Hypertable and gets a success response, the modification is durable and will always be reflected in subsequent operations.

* Bring NoSQL to your SQL database - IBM Informix unleashes new capabilities, giving you a way to combine unstructured and structured data in a smart way. IBM Informix offers a “hybrid” database system that is capable of supporting relational and non-relational data, giving you the ability to store JSON and relational tables in the same storage engine. * Meet the Big Data challenges of sensor data - Informix, with its TimeSeries feature, helps organizations solve the Big Data challenge of sensor data by providing unprecedented performance and scalability to applications that leverage time series data. * Speed and efficiency let you do more and spend less - Informix is fast. Informix was built from the ground up for performance. Higher performance means fewer servers – and less space, power, and cooling resources. * Options, not hassles, for achieving continuous availability - IBM Informix offers the industry's most comprehensive set of high availability options that can take advantage of low-cost hardware with Informix Flexible Grid. * Easy administration lets you maximize DBA resources - Informix software automatically senses and responds to changes without human or programmatic intervention. * Reduce cost and risk of private cloud and distributed enterprise deployments - Helping to reduce the cost and risk of private cloud, Informix 12.1 is the only database that allows different hardware and operating systems from cluster to cluster in a distributed environment. * Enhanced security speeds time to compliance - Organizations will have greater control over auditing practices with selective row level auditing.