* Change images, copy, colors, calls to action, and/or layout instantly * Minimize burden on developers * No coding, no targeting * No waiting for App/Play Store approvals * Works with native iOS & Android apps * Experiment with new layouts and flows * Segment and target specific users * See what works with clear, actionable analytics * Staged rollouts and rollbacks * Launch to beta users * Run a timed marketing promotion * Target specific users or segment

* Create multiple variations of a website in minutes * Track revenue, signups, clicks or any other conversion goal * Know the statistical validity of the results * Create A/B tests and other campaigns in minutes * Load pages even behind login walls * Unlimited undo to fix your mistakes * Know which designs produce maximum conversions * Track multiple conversion goals at the same time * Validate results through statistical methods * Analyze visitors’ click behavior * Tells you whether visitors are clicking where you intend them to click * Highlights distracting elements of a page * Supported devices: iPhone, iPad, Android and Windows Phones * Emulates the look and feel of mobile website * Best used on responsive websites * Install code site-wide and create campaigns on VWO dashboard