* Change images, copy, colors, calls to action, and/or layout instantly * Minimize burden on developers * No coding, no targeting * No waiting for App/Play Store approvals * Works with native iOS & Android apps * Experiment with new layouts and flows * Segment and target specific users * See what works with clear, actionable analytics * Staged rollouts and rollbacks * Launch to beta users * Run a timed marketing promotion * Target specific users or segment

* Test icons, screenshots, video preview, description, pricing, or anything else on your app page. Get data on what converts better. Optimized content brings more installs and lowers the cost of ad campaigns. * Get powerful insights into visitor behavior on your app page. * Get real data when screenshot views, “read more’s”, or video previews triggered conversion. Segment users by behavior and analyze their interaction funnel. * Use advanced segmentation features to track the difference in conversion for female and male users, different age segments, and more. See what variations worked better for different users, and refine your page design to match their preferences. * Track your app’s conversion in search results when displayed next to your rivals. Replicate app store experience with Search & Category test and analyze your competitor’s conversion rate. * Create custom images for your app store page and experiments. Easily change background color, graphics, and captions. Export new creatives in every resolution that App Store and Google Play require.