* Change images, copy, colors, calls to action, and/or layout instantly * Minimize burden on developers * No coding, no targeting * No waiting for App/Play Store approvals * Works with native iOS & Android apps * Experiment with new layouts and flows * Segment and target specific users * See what works with clear, actionable analytics * Staged rollouts and rollbacks * Launch to beta users * Run a timed marketing promotion * Target specific users or segment

* The Easiest Setup - With only one line of code needed to get started, you and your team can have your first A/B test built and ready today within minutes of getting started. * Visual A/B Testing - Taplytics launched the world's first visual A/B testing platform for native mobile apps and we haven't stopped innovating since. * Code-Based A/B Testing - When you want to create complex feature or logic based A/B tests you need a platform that will work for your developers not frustrate them. Taplytics' code-based experiments make life easy for your developers every step of the way. * Feature Flagging - Our A/B testing also lets you create feature flags for different functional elements of your product. This means instant, live control from a web interface while your app is in the wild. * Instant Edits - With Taplytics you can quickly and easily modify parts of your app while it's live. Fix issues immediately instead of stressing about re-submission. * Detailed Reporting - We also provide best-in-class reporting, because an A/B testing tool is only as good as the data it gives you. With our powerful and intuitive reporting tools, you'll be picking winning variations with ease.