* Free - Appodeal never charges mediation commissions. * eCPM - Guaranteed improvement. * Fillrate 100% - Never miss a single ad request worldwide.

•Ad network mediation – OpenX server side mediation of third-party ad networks. •Video player – OpenX VAST compatible video player. •Video advertising – Support for video interstitials, Pre/Mid & Post roll video advertising. •Native advertising – Support for all IAB playbook native ad unit sizes and integration directly to the OpenX Native Exchange. •Supply-side OpenRTB – Support for standard OpenRTB values to enrich the data you send to buyers in the OpenX Ad Exchange. •Multiple ad formats – Support for interstitial ads and standard IAB/MMA banner inventory. •Rich media ads – Support for click-to-action, Mobile Rich-media Ad Interface (MRAID), Celtra, and HTML5 ad units. •Customization – Target multiple screen sizes and display orientations and include custom ad parameters using key-value pairs. •Developer tools – Configure event listeners and view messages coming back from the ad server in real time. •Unity 3D – An optional Unity plugin allows you to incorporate OpenX ad inventory into your Unity 3D app.