* Multivariate Testing: Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails. * Intelligent Delivery: Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app. * User Segmentation: Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way. * Install Attribution: Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs. * Polygon Location Targeting: Customize the exact area you’d like to target people in to create relevant, contextual experiences for your audience. * Analytics: Easily examine user behavior and key metrics from both a big picture and granular level, and adjust your strategy as needed. * User Permissions: Define distinct roles for your team to better control who sees and impacts your users’ mobile experience. * Conversion Tracking: Monitor and take action on metrics tied to each of your marketing campaigns, and see how they perform against your set goals. * Retargeting Campaigns: Improve user retention by creating targeted follow-up campaigns based on how each user engages with your messaging. * Action-Based Delivery: Trigger messages in response to each user’s behavior to ensure contextual, personalized communication that drives desired actions. * Connected Content: Automatically insert everything from nearby.

* A full analytics solution: Swrve’s mobile analytics capabilities ensure that you’ll always have total visibility. Embedded within the rest of the Swrve platform, we offer not just the ability to track KPIs but also keep a close eye on how A/B tests, changes to user experience, in-app marketing campaigns, surveys, and push notifications are affecting the numbers that matter. * Key Metrics: Comprehensive view of all the KPIs that matter to your business, including DAU, MAU, Revenue, Conversion, ARPU, ARPPU, Engagement and Monetization. View at a glance, or drill down to compare over any specified time period, or view by user segment. * Cohort Analysis: Cohort views give you a clear indication of what’s changing over time. Not simply retention, but revenue, sessions per user and average session time, and all displayed by whatever segments are already loaded into the Swrve platform. * Funnels: Fully customizable funnels enable you to identify exactly where users have an issue in common workflows - in order to jump right in and A/B tests changes to the user experience that will make a difference. Swrve Funnels are fully customizable and report dwell time in addition to simple fall-off at each point.