* Multivariate Testing: Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails. * Intelligent Delivery: Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app. * User Segmentation: Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way. * Install Attribution: Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs. * Polygon Location Targeting: Customize the exact area you’d like to target people in to create relevant, contextual experiences for your audience. * Analytics: Easily examine user behavior and key metrics from both a big picture and granular level, and adjust your strategy as needed. * User Permissions: Define distinct roles for your team to better control who sees and impacts your users’ mobile experience. * Conversion Tracking: Monitor and take action on metrics tied to each of your marketing campaigns, and see how they perform against your set goals. * Retargeting Campaigns: Improve user retention by creating targeted follow-up campaigns based on how each user engages with your messaging. * Action-Based Delivery: Trigger messages in response to each user’s behavior to ensure contextual, personalized communication that drives desired actions. * Connected Content: Automatically insert everything from nearby.

* Real-time dashboard - Dashboard data should be real-time and not hours or even days old. Whatever you see on Countly dashboard, from funnels to drill, from in-app purchase to customer engagement – are true real-time. * Mobile app & game analytics with in-app purchase data - Speed is king. Why wait for hours trying to get latest in-app sales data, rather than immediately seeing everything on Countly dashboard? Countly gives you an overview of revenue, average revenue per user (ARPU), average revenue per paying user (ARPPU), number of paying users and more. * User are your customers. Treat them accordingly. - With Countly’s user analytics feature, you can get insights from each and every user, and take actions. Understand what they have been doing in your application, by examining their profile pages, purchase history and sessions. * Can you keep your customers using your app? - Retention is one of the most important metrics of visualizing and analyzing customer usage behaviour. Countly provides daily, weekly and monthly retention breakdown, with an eye-catching user interface, so you can get an insight of how often your users return and engage with your application.