* Multivariate Testing: Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails. * Intelligent Delivery: Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app. * User Segmentation: Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way. * Install Attribution: Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs. * Polygon Location Targeting: Customize the exact area you’d like to target people in to create relevant, contextual experiences for your audience. * Analytics: Easily examine user behavior and key metrics from both a big picture and granular level, and adjust your strategy as needed. * User Permissions: Define distinct roles for your team to better control who sees and impacts your users’ mobile experience. * Conversion Tracking: Monitor and take action on metrics tied to each of your marketing campaigns, and see how they perform against your set goals. * Retargeting Campaigns: Improve user retention by creating targeted follow-up campaigns based on how each user engages with your messaging. * Action-Based Delivery: Trigger messages in response to each user’s behavior to ensure contextual, personalized communication that drives desired actions. * Connected Content: Automatically insert everything from nearby.

* Discover Your Business KPIs: While most mobile dashboards give you a peek into KPIs such as MAU, DAU, ARPU, we know that every business is unique. Upsight helps you identify and monitor specific metrics that define your success. * Translate KPIs into Custom Metrics: Upsight is the only analytics platform flexible enough to take your business KPIs and turn them into Custom Metrics, so you can see what is impacting app performance. * Share Business Performance: Create dashboards with custom views of your KPIs, targeted to specific stakeholders so they get real time access to the information whenever they need it.