* App Analytics records all touch events of your users and shows as a heat map. App Analytics allows you to see all specific touches (first touch, second touch, etc.) as a heat map analytics. * App Analytics allows app developers to track user interactions in your app. App developers can track all gestures even four fingers (pinch, zoom-in, zoom-out, rotate, tap, swipe, etc.) * App Developers don’t need to define anything to get these insights except integrating App Analytics SDK. * App Analytics allows app developers to track event based insights as well. * App Analytics allows you to create funnels by your events. It is easy to create funnels which has two or multiple steps in your dashboard. App developers can see most active funnels, funnel activity breakdowns and conversions day by day. * App Analytics allows you to get detailed information about your users. You can find who your users really are which events they are performing. Also, you can track what kind of devices and operating systems they are using. * App Analytics analyzes your user interface for you and shows UI Suggestions with respect to user interactions.

* Multivariate Testing: Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails. * Intelligent Delivery: Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app. * User Segmentation: Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way. * Install Attribution: Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs. * Polygon Location Targeting: Customize the exact area you’d like to target people in to create relevant, contextual experiences for your audience. * Analytics: Easily examine user behavior and key metrics from both a big picture and granular level, and adjust your strategy as needed. * User Permissions: Define distinct roles for your team to better control who sees and impacts your users’ mobile experience. * Conversion Tracking: Monitor and take action on metrics tied to each of your marketing campaigns, and see how they perform against your set goals. * Retargeting Campaigns: Improve user retention by creating targeted follow-up campaigns based on how each user engages with your messaging. * Action-Based Delivery: Trigger messages in response to each user’s behavior to ensure contextual, personalized communication that drives desired actions. * Connected Content: Automatically insert everything from nearby.