* Open and accessible: App Links is available to anyone. Plus it comes with open source reference SDKs. * Truly cross-platform: It works on all the major mobile platforms—with plenty of room to add more. * Easy link discovery: Plug into the Facebook Index API—or build your own—to check if any URL can be deep-linked. * Supports mobile-only: Don't have a website? No problem. You can still publish your links via Parse, Facebook or any other service you like.

* Value exchange - User may contribute routing resources when not using device, as an alternative to payment or ad-based usage * Friendly - Routing only when the user is idle, has at least 60% battery, or is on external power. We prefer to use WiFi! The SDK may use very limited cellular data. * Full transparency - User chooses between plans for your service: subscription service, ad-based service, or free usage in return for resource sharing