* Dig deep into retention, conversion and engagement - Provide your whole team with fast, flexible, and accessible insights into user behavior with Amplitude’s analytics platform. Without a clear picture of what users are doing, you can’t improve their experience to drive more engagement within your product. * Segment users for a clear picture of user behavior - Segmenting users by properties like location, install source, and platform is important for seeing how different types of users behave and retain in your app or website. Easily compare multiple groups of users in funnels, retention, revenue, and more with Amplitude’s analytics platform * Pinpoint drop-off points - Measure funnel conversion rates over time and identify where users are dropping out of your onboarding flow or checkout sequence. Then, use Microscope to investigate why users drop off so you can re-engage them. * Uncover retention drivers and detractors - Understand the factors that impact retention so that you can drive growth and revenue. Retention is critical to the survival of every business—without a solid retention strategy, you’re throwing money away on user acquisition. * Explore how users navigate through your product - Get the complete view of a user’s behavior with real-time activity feeds and unlimited individual user timelines. To understand how users navigate through your product, check out Pathfinder, which visualizes the aggregate paths users take in your app.

* Multivariate Testing: Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails. * Intelligent Delivery: Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app. * User Segmentation: Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way. * Install Attribution: Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs. * Polygon Location Targeting: Customize the exact area you’d like to target people in to create relevant, contextual experiences for your audience. * Analytics: Easily examine user behavior and key metrics from both a big picture and granular level, and adjust your strategy as needed. * User Permissions: Define distinct roles for your team to better control who sees and impacts your users’ mobile experience. * Conversion Tracking: Monitor and take action on metrics tied to each of your marketing campaigns, and see how they perform against your set goals. * Retargeting Campaigns: Improve user retention by creating targeted follow-up campaigns based on how each user engages with your messaging. * Action-Based Delivery: Trigger messages in response to each user’s behavior to ensure contextual, personalized communication that drives desired actions. * Connected Content: Automatically insert everything from nearby.