* Data collection for mobile channels - Collect comprehensive data for your mobile apps on all major operating systems. * Mobile app dashboards and reports - View data through an interface designed for mobile app teams, and get usage reports that include lifecycle metrics for your apps and app store metrics, such as trends for users, launches, average session length, and crashes. * Geo-location analytics & targeting - Provide app personalization by targeting content to users based on their GPS position or proximity to Beacons. * Mobile engagement analysis - Understand user engagement within your mobile app, website, or video, including how frequently consumers launch the channel, whether they make purchases from it, and more. * Mobile campaign analysis - Quantify the effectiveness of mobile-specific campaigns such as SMS, mobile search ads, mobile display ads, and QR codes in driving app downloads. * Fast instrumentation - Deploy Adobe App Analytics in as little as five minutes by integrating one comprehensive software development kit (SDK) into your apps, complete with built-in implementation verification.

•Localytics is the only approved Facebook Marketing Partner and Twitter Mobile Measurement Partner •Covering over 85% of the mobile ad market through partnerships with the leading ad networks and ad tracking partners •Deep analytics are connected to your acquisition efforts so you can easily optimize ad spend •Analyze real-time data to reduce drop-offs, boost conversion, and create flexible target audiences •Reach users at the right time with personalized push, in-app, and email marketing •Test what works and what doesn't to drive further mobile engagement •Export audiences from Localytics directly to Facebook and measure the ROI of remarketing campaigns •Personalize your messages with custom creative •Use deep links to guide users to the right place in your app •Trigger instant notifications after a specific action or series of actions •Deepen engagement to grow the volume of ad inventory you can monetize •Know what drives conversion so you can unlock mobile ROI •Understand the behaviors related to user churn so you can optimize your retention efforts •Send targeted messages to drive user engagement and bring people back into the app