* Data collection for mobile channels - Collect comprehensive data for your mobile apps on all major operating systems. * Mobile app dashboards and reports - View data through an interface designed for mobile app teams, and get usage reports that include lifecycle metrics for your apps and app store metrics, such as trends for users, launches, average session length, and crashes. * Geo-location analytics & targeting - Provide app personalization by targeting content to users based on their GPS position or proximity to Beacons. * Mobile engagement analysis - Understand user engagement within your mobile app, website, or video, including how frequently consumers launch the channel, whether they make purchases from it, and more. * Mobile campaign analysis - Quantify the effectiveness of mobile-specific campaigns such as SMS, mobile search ads, mobile display ads, and QR codes in driving app downloads. * Fast instrumentation - Deploy Adobe App Analytics in as little as five minutes by integrating one comprehensive software development kit (SDK) into your apps, complete with built-in implementation verification.

* Multivariate Testing: Test up to six variants and choose the most effective messaging possible for push notifications, in-app messages and emails. * Intelligent Delivery: Take the guesswork out of scheduling campaigns by sending messages based on when each user will most likely engage with your app. * User Segmentation: Segment users based on any data point to create content for the masses in a relevant, seemingly individualized way. * Install Attribution: Discover which ad campaigns result in high-value users by reviewing the source of your app’s installs. * Polygon Location Targeting: Customize the exact area you’d like to target people in to create relevant, contextual experiences for your audience. * Analytics: Easily examine user behavior and key metrics from both a big picture and granular level, and adjust your strategy as needed. * User Permissions: Define distinct roles for your team to better control who sees and impacts your users’ mobile experience. * Conversion Tracking: Monitor and take action on metrics tied to each of your marketing campaigns, and see how they perform against your set goals. * Retargeting Campaigns: Improve user retention by creating targeted follow-up campaigns based on how each user engages with your messaging. * Action-Based Delivery: Trigger messages in response to each user’s behavior to ensure contextual, personalized communication that drives desired actions. * Connected Content: Automatically insert everything from nearby.