* Data collection for mobile channels - Collect comprehensive data for your mobile apps on all major operating systems. * Mobile app dashboards and reports - View data through an interface designed for mobile app teams, and get usage reports that include lifecycle metrics for your apps and app store metrics, such as trends for users, launches, average session length, and crashes. * Geo-location analytics & targeting - Provide app personalization by targeting content to users based on their GPS position or proximity to Beacons. * Mobile engagement analysis - Understand user engagement within your mobile app, website, or video, including how frequently consumers launch the channel, whether they make purchases from it, and more. * Mobile campaign analysis - Quantify the effectiveness of mobile-specific campaigns such as SMS, mobile search ads, mobile display ads, and QR codes in driving app downloads. * Fast instrumentation - Deploy Adobe App Analytics in as little as five minutes by integrating one comprehensive software development kit (SDK) into your apps, complete with built-in implementation verification.

* Ever-expanding Map Collection with various country-specific and world maps. * Highly customizable. Special reaction to certain events can be assigned with the help of event listeners. * Wide variety of interactive options for your HTML5 maps, including tooltips, selection, hover, etc. * Support of various types of maps including Choropleth Map, Point (Dot) Map, Bubble Map, Connector Map, and Seat Map for displaying data related to geographic areas in HTML5 based web projects. * Longitude/latitude support allows you to set coordinates (location) of Bubbles in Bubble JavaScript Charts in longitude and latitude degrees. The API allows you to convert mouse coordinates to longitude and latitude (transform), and vice versa. * Changing scale, moving map, and creating custom UI (buttons, scrolls, etc.) via API. * Rich integration of keyboard and mouse controls.