* KPIs & cohort analysis: Each event you define is tracked over the lifetime of your users, and presented with a series of KPIs. From total occurrences per day and per segment, to events-per-user, to fully-fledged event conversion and cohort analyses. We put emphasis on keeping your data clear and statistically sound. With adjust's cohort analysis, your incoming daily, weekly or monthly cohorts are compared on the same relative basis by analyzing performance at the same time in a user's lifetime, showing you faster how trends and changes move the needle. * Custom events: Define the steps and interactions your users make in your app, whether it's signups, purchases or level-ups. We aggregate this data in real-time and crunch KPIs for every feature you define. One line of code lets you know how people use your app. Each of these interactions can be forwarded to your partners or your own systems via callback, for integration into your campaigns or business intelligence. * Data exports and reporting: Your data can be exported, partially or in full, at your request or at daily, weekly or monthly intervals. From there, you can calculate custom KPIs or produce your own reporting drilled down to each creative, cohort, or country. With real-time server-to-server callbacks, the circle is completed and your data filed right back into your own systems. * Forward your data to any partner: adjust works seamlessly with any other analytics suite you may be using, with ready-made modules for a number of analytics providers like Upsight, Mixpanel, Omniata, and more. Each analytics partner may receive granular user and event data, or be restricted to crunch only the data you want them to.

* Dig deep into retention, conversion and engagement - Provide your whole team with fast, flexible, and accessible insights into user behavior with Amplitude’s analytics platform. Without a clear picture of what users are doing, you can’t improve their experience to drive more engagement within your product. * Segment users for a clear picture of user behavior - Segmenting users by properties like location, install source, and platform is important for seeing how different types of users behave and retain in your app or website. Easily compare multiple groups of users in funnels, retention, revenue, and more with Amplitude’s analytics platform * Pinpoint drop-off points - Measure funnel conversion rates over time and identify where users are dropping out of your onboarding flow or checkout sequence. Then, use Microscope to investigate why users drop off so you can re-engage them. * Uncover retention drivers and detractors - Understand the factors that impact retention so that you can drive growth and revenue. Retention is critical to the survival of every business—without a solid retention strategy, you’re throwing money away on user acquisition. * Explore how users navigate through your product - Get the complete view of a user’s behavior with real-time activity feeds and unlimited individual user timelines. To understand how users navigate through your product, check out Pathfinder, which visualizes the aggregate paths users take in your app.