What is it all about?
Optimizely makes it easy to test and personalize your website and mobile app.
* Does not require code to configure and start experiments * Allows you to modify properties of existing elements in between app releases (e.g. text, color, etc.) * Start experiments and immediately push changes to your live app without requiring App Store review * Requires Live Variables to already have been identified prior to App Store submission * Optimizely allows you to change variable values in between releases * Requires new code/features to be tested have already been submitted to App Store and approved * Can perform phased roll-outs of new features for targeted group or percentage of your users directly from Optimizely * Optimizely acts as the switch enabling you to intelligently activate your features/code and analyze the impact the new changes have made