What is it all about?
Fiksu DSP provides advertisers access to the highest quality audiences on mobile. By combining the industry’s largest proprietary dataset with powerful optimization and segmentation tools, Fiksu DSP lets performance-driven marketers target and engage specific audiences that are most likely to spend time and money in their app.
* High-performance lookalike audiences - Proprietary lookalike modeling significantly improves results, and continually expands and updates audiences * Mobile Personas - Ready-built mobile personas let advertisers instantly tap into a focused groups of users like Urban Dwellers, Sports Fans, or Mobile Shoppers * Geared toward any goal - Use Fiksu DSP for user acquisition, brand awareness, hyperlocal, cross device retargeting, cross promotion, and app re-engagement * Premium inventory - Access top mobile exchanges,leading mobile publishers, and high-impact ad formats: 95% of impressions bought are video, interstitial, and native * High-capacity technology - Fiksu DSP evaluates up to 580K requests per second at peak times, with one of the lowest timeout rates in the industry. * Fraud protection - Highly visible in-app traffic and use of Device ID targeting minimizes viewability fraud and bot traffic * DMP Integration - Improve performance by integrating with our data management platform to access Fiksu Mobile Personas, first party segments, and third party audiences