What is it all about?
For comScore Audience Analytics reporting the Application SDK provides Mobile Audience Measurement to report reach, launches and time spent in comScore Direct and syndicated ranking reports. For comScore Digital Business Analytics reporting the Application SDK provides a measurement solution that provides complete usage reporting throughout the application lifecycle. For applications on mobile devices that includes usage reporting even when the data connection on the device is not available.
* The comScore Application Tag is designed to accurately capture and report on usage measurements for applications on connected and mobile devices. The Application Tag is available for popular platforms as a Software Development Kit ('SDK'). The SDK contains a software library that is written in the platform's native programming language as well as implementation instructions. * It is designed to never influence the experience of the user * It is designed to be as fast and compact as possible * It is designed to not influence behavior of the application * It is downwards compatible * It can run on the lowest possible environment, gracefully degrading functionality