What is it all about?
Mixpanel is the most advanced analytics platform for mobile & web. Instead of measuring page views, it helps you analyze the actions people take in your application. An action can be anything - someone uploading a picture, playing a video, or sharing a post, for example.
Key Features
* Mixpanel gives you the ability to easily measure what people are doing in your app on iOS, Android, and web. * Working with data often means writing SQL queries, which is great for engineers or data scientists but hard or impossible for everyone else. If you launch a new version of your app or a new feature, you can use our simple but powerful interface to drill in and find out exactly how people are using it right away to figure out how to make your product better. * Understanding what your users are doing doesn’t have to be a complicated setup process. Once you install our SDK, you can pick and choose which actions to track in your app. Have you ever wanted to know if people used the comment feature or tapped that button in your app? Just point and click to choose the interactions you want to measure. Now you can spend more time learning how to make your app better. * Drill into your data with segmentation so you can find out where to focus your energy when building your product. * Visualize your data in different ways. For example, you can smooth out noisy results to really understand what's going on. * Bookmarks let you save reports you look at a lot so you can save time. * Annotations help you see significant events that happened so you can understand your business better.
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